Male Gaze

Male Gaze

                        


The music video starts off by breaking the fourth wall as soon as one second in, The effect this gives is that Christina is looking directly at you. The camera angle is a close up and paired with breaking the fourth wall it seems that she is speaking directly to you. , in a way almost seducing you and gaining the attention of the male viewers. The sultry look is giving off the feeling that Christina in a way almost wants the viewer in a sexual way. The makeup artist gave Christina red lips as red has connotations of lust as red is a sexual colour. Her facial expressions make her seem like she is looking at you with puppy eyes submissively giving the male power and dominance over her. 

23 seconds in Christina is pictured in a long shot standing up whilst the rest of the cast/ background dancers both male and female slowly bow down to her. In this shot Christina is wearing a skimpy swimsuit like outfit that is white in colour where as the backing crew are wearing black fish net and tight leather revealing clothing. This is giving the image that Christina has some sort of dominance and power over people by using her looks and body, also that the white has connotations of purity. In the shot she is standing with her bum out showing off her curves with attitude which all plays in with the theme of sexual dominance over men and women. The long shot shows off her full body and the loose clothing she is wearing. This particular shot is from behind the camera and is made to be pleasing for the male spectator.

One minute and five seconds into the video Christina is pictured in tight figure hugging leather clothing with high heel stilettos. She is also wearing a tight red collar. The reason she is wearing tight black leather clothing is because it shows off curves and figure like a second skin, this makes Christina better to look at from a male perspective as people will be drawn to what she is wearing. The pose that Christina is in suggest one of sexual pleasure, The tight collar round her neck (or a chocker) could be seen as a sexual turn on. The entire shot and what Christina is wearing all connotes to having a sexual theme. The shot is a long shot showing Christina's full body. The shot is through a male gaze and it is from behind the camera.          

At two minutes and 26 seconds there is a very short tilt shot of a man. He is toned and slightly wet so he catches the light. This is the only part of the music video that is almost exclusively female gaze or at least the traditional female gaze. The begs the question is this really intended for the female gaze, as this clip was as long as a second and no more its only purpose could just to link for the next scene. The next scene is the same bloke getting into bed with Christina and that scene could be seen more as a male gaze. 

The music video in my opinion was purely made for the male audience as Christina was the centre piece, she was used as an object for show. However she did appear quite happy about this as she is the one raking in all the money. She might be okay with doing it but she isnt happy that that what women have to do to generate cash in the pop industry.